Oh my glob!
This involved creating a comprehensive PR & marketing plan, and an organic social media strategy. Once plans were in place, we also utilised our creative skills to produce original social assets and write a 40 page in-world companion book.
When we weren't impersonating Lumpy Space Princess, we were plotting influencer outreach, social campaigns, media angles, events, co-marketing partnerships, press targets, in-box content, and more for an international launch. It was a bit like plotting world domination. But with more candy.
The short version? We dreamed up weird and wonderful stuff for one of our all-time favourite brands. It's tops blooby, hombres!
One of our pre-launch highlights was crafting the strategy, graphics, and copy for a worldwide 'Name Our Boat' contest hosted on social media.
Parodying the now-infamous Boaty McBoatface poll, we allowed fans to submit their favourite name for Finn and Jake's boat in an online competition. We picked our top entries; fans could then vote for their favourite via the official Outright Games Facebook page. The winning submission, 'Jeff', was used in the game!
Wry pop-culture parody and a chance to assert 'ownership' over the game's creative content proved to be a powerful combo for fans. The competition launch post attracted 437k views on the official Adventure Time Facebook page and over 3500 comments. Eurogamer called it 'a nifty marketing flourish'.
In association with
Based on the Primetime Emmy award-winning series, Adventure Time: Pirates of the Enchiridion features the Land of Ooo submerged into watery chaos, where exploration, battle and even interrogation will be key skills to unplugging the mystery.
Explore the Land of Ooo freely, discover secrets and collect loot with playable fan-favourite characters, Finn, Jake, BMO and Marceline.
Set sail across the high seas between kingdoms and venture into uncharted territories.
Upgrade your heroes, use items, spells, potions and unique ultimate hero abilities to battle bad guys in fast-paced tactical combat.
An original Adventure Time story, all voiced by the show’s cast.