OPERATION APEX

Enter the deep. Use virtual reality to uncover the secrets of the big blue in an atmospheric deep sea dive. As you bear witness to an underwater marvel, your mission becomes clear. Take your research rig out into open sea in search of the largest great white shark ever seen...

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THE EXPERIENCE

OPERATION APEX

WHEN

2017

OUR ROLE

PR & Marketing Strategy, Social Media Strategy, Asset Creation

WHO

Virtual Umbrella

CLIENT

Curiscope

As Virtual Umbrella's in-house PR & Marketing creatives, we helped Curiscope promote the release of their latest VR adventure, Operation Apex. 

Using assets provided by the Curiscope team, we produced a social media plan for the launch period, including suggested timings, copy, and imagery. We also created an Operation Apex branded email marketing template and a strategic PR & Marketing document outlining experiential outreach opportunities.