Pirates of the Enchiridion
We put together a comprehensive PR & marketing plan and an organic social media strategy. Once plans were in place, we also produced original social assets and wrote a 40 page in-world companion book.
When we weren't impersonating Lumpy Space Princess, we were plotting influencer outreach, social campaigns, events, co-marketing partnerships, press targets, in-box content, and more for an international launch. It was a bit like plotting world domination. But with more candy.
The short version? We dreamed up weird and wonderful stuff for one of our all-time favourite brands. It's tops blooby, hombres!
PR & Marketing Strategy Asset Creation Social Media Strategy
Social Media Contest
One of our pre-launch highlights was crafting the strategy, graphics, and copy for a worldwide 'Name Our Boat' contest hosted on social media.
Parodying the now-infamous Boaty McBoatface poll, we allowed fans to submit their favourite name for Finn and Jake's boat in an online competition. We picked our top entries; fans could then vote for their favourite via the official Outright Games Facebook page. The winning submission, 'Jeff', was used in the game!
Wry pop-culture parody and a chance to assert 'ownership' over the game's creative content proved to be a powerful combo for fans. The competition launch post attracted 437k views on the official Adventure Time Facebook page and over 3500 comments. Eurogamer called it 'a nifty marketing flourish'.
'A nifty marketing flourish'