Adventure Time: Pirates of the Enchiridion
As part of our strategic work on the launch of Adventure Time: Pirates of the Enchiridion, we knew we wanted to do something extra special with physical copies of the game.
We decided to create an exclusive, in-box purchase incentive that appealed to the fans' love of Adventure Time merch. Something quirky, unique, surreal, smart, and, above all, authentic to the show's eccentric TOV.
The result? We planned and wrote 'Captain Finn's Notebook'*: a 40 page companion booklet of kooky songs, raps, diary entries, and more 'penned' by Finn and co across the plot of the game. We're talking: letters from Lumpy Space Princess; a transcript from Starchy's Radio Show; a fairy tale from BMO; and much more.
Alongside creative writing, we also took the lead on the look of the booklet, producing a full creative brief for use by a partner designer - complete with concept art and mockups. The team liked some of our original illustrations so much that they wound up in the final piece!
*the notebook appears in-box in selected territories, while stocks last.
Creative writing Creative direction