As part of our strategic work on the launch of Adventure Time: Pirates of the Enchiridion, we knew we wanted to do something extra special with physical copies of the game.
We decided to create an exclusive, in-box purchase incentive that appealed to the fans' love of Adventure Time merch. Something quirky, unique, surreal, whip-smart, and, above all, authentic to the show's eccentric TOV.
The result? We planned and wrote 'Captain Finn's Notebook'*: a 40 page companion booklet of kooky songs, raps, diary entries, and more 'penned' by Finn and co across the plot of the game. We're talking: letters from Lumpy Space Princess; a transcript from Starchy's Radio Show; a fairy tale from BMO; and much more.
Alongside creative writing, we also took the lead on the look of the booklet, producing a full creative brief for use by a partner designer - complete with concept art and mockups. The team liked some of our original illustrations so much that they wound up in the final piece!
*the notebook appears in-box in selected territories, while stocks last.