Twice the awesome!
Teaming up with Outright Games, we were the PR & Marketing Strategists for the international launch of the Steven Universe: Save the Light and OK K.O.! Let's Play Heroes combo pack. (Released 2019: Xbox One, PS4, Nintendo Switch.)
A full PR & marketing plan, crafting a smart, flexible strategy across everything from messaging and press targets to influencer outreach & events.
An organic social media plan - combining quirky comedy, trailers, teasers, and a fandom-focused UGC contest.
Once ideas were locked-in, we returned to the project as Creatives to design & deliver selected social media assets.
TAKE A LOOK
In association with
As with any licensed game, we knew from the outset how important it was to engage and galvanise the existing fandom(s) online.
One of the highlights of this project was planning and creating an organic UGC contest targeting Steven Universe fans on social.
Inspired by Lapis' term for 'art' in the show, the competition was branded as #MyMeepMorp. It allowed fans to submit their best fan-art inspired by the combo pack for the chance to win a copy of the game.
We were overwhelmed by the response, with competing Steventhusiasts delivering an array of awesome Meep Morp masterpieces!
STEVEN UNIVERSE: SAVE THE LIGHT
Join Steven and the Crystal Gems on their biggest quest yet! A mysterious new Homeworld Gem has stolen the Prism, a powerful weapon that can create an entire army from light – and she’s already started destroying Beach City. Only you and your team can battle back to save the light (and the world) in this hybrid RPG based on the hit Cartoon Network show.
NEW GEM – Created by Rebecca Sugar, who is Hessonite and why is she wrecking Earth?
FUSION FIGHTS – Play as new Gem Fusions, Stevonnie, Smoky Quartz, Opal, Sardonyx and Sugilite
PARTY AND FUSE - With newcomers Greg Universe, Connie and Peridot
OK K.O.! LET'S PLAY HEROES
Ready to be a (pint-sized) hero? So is K.O. – because he’s finally getting his very own Pow Card! BUT WAIT, Evil Lord Boxman has reset all the heroes’ card levels back to zero. Help K.O. battle his way through a bunch of Boxmore robots, help him save the day with his Lakewood heroes and unlock new Power Moves and abilities.
K.O. is finally ready to be the hero he’s dreamed of becoming... but only with your help.
PLAY AS K.O.! – Unlock tons of sweet abilities, including righteous ‘Super Moves’ and unleash cool hero assists with each Pow Card he collects.
ORIGINAL CAST – Voiced by fan-favorite cast and overseen by creator Ian Jones-Quartey.
THE BRAWL’S NOT ALL – Go on crazy quests to help out kooky characters. You can’t save the day without friends!