The Game is Now

From May 2018 - Feb 2019, we were Creatives and Community Managers for the official escape room from BBC's Sherlock - featuring Benedict Cumberbatch, Martin Freeman & Andrew Scott.

As Creatives, we provided ongoing creative oversight, crafted creative approaches to digital activities, delivered copy, designed social media assets & more. Immersing ourselves in all things Sherlock, it was our job to bring our trademark fun, flair, and fandom-fluency to the project. 

As Community Managers, we handled all day-to-day management of The Game is Now's social media accounts, amassing a whopping 25.4 million impressions, over 800k engagements & approx 43k followers.

Our Role

Creative Planning  Creative Ideas    Asset Creation

Copywriting  Community Management  Social Media Management

Project Highlights

Community Management & Asset Creation


We ran the #SummerOfSherlock -  a series of challenges for Sherlock fans in honour of The Game Is Now.

The fandom blew us away with their creativity, verve, and enthusiasm - cracking codes, disguising themselves as characters & designing Sherlock-themed masterpieces. (One fan even choreographed a figure skating routine!)

Social Management & Asset Creation

Tumblr Ask

We facilitated Steven Moffat & Mark Gatiss' 'Answer Time' on Tumblr & put together graphics in Tumblr's distinctively whimsical style.

Community Management & Asset Creation


Sherlock fans are whipsmart, eagle-eyed detectives. Our social media riddle series put their wits to the test, driving engagement via brain-teasers from the official Sherlock Puzzle Book.

Get in touch

Hate contact forms? Why not drop us a line at, or send us a sneaky tweet @NerdPirates


Smoke signals are cool too.

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