SHERLOCK:
The Game is Now
From May 2018 - Feb 2019, we were Creatives and Community Managers for the official escape room from BBC's Sherlock - featuring Benedict Cumberbatch, Martin Freeman & Andrew Scott.
As Creatives, we provided ongoing creative oversight, crafted creative approaches to digital activities, delivered copy, designed social media assets & more. Immersing ourselves in all things Sherlock, it was our job to bring our trademark fun, flair, and fandom-fluency to the project.
As Community Managers, we handled all day-to-day management of The Game is Now's social media accounts, amassing a whopping 25.4 million impressions, over 800k engagements & approx 43k followers.
Our Role
Creative Planning Creative Ideas Asset Creation
Copywriting Community Management Social Media Management
Project Highlights
Community Management & Asset Creation
#SummerOfSherlock
We ran the #SummerOfSherlock - a series of challenges for Sherlock fans in honour of The Game Is Now.
The fandom blew us away with their creativity, verve, and enthusiasm - cracking codes, disguising themselves as characters & designing Sherlock-themed masterpieces. (One fan even choreographed a figure skating routine!)
Social Management & Asset Creation
Tumblr Ask
We facilitated Steven Moffat & Mark Gatiss' 'Answer Time' on Tumblr & put together graphics in Tumblr's distinctively whimsical style.
Community Management & Asset Creation
Riddles
Sherlock fans are whipsmart, eagle-eyed detectives. Our social media riddle series put their wits to the test, driving engagement via brain-teasers from the official Sherlock Puzzle Book.
{"items":["f70920fa-0ea9-4582-a7ac-31c37bf24f7c","d0aec824-367a-4d70-994a-6e07210b0b66","eee32823-3e3d-4b6a-837a-523eb9030bf8","a643905c-4494-4806-af0b-9a3c0e7e32ac","127ffa54-1235-4c21-8067-714bd8391f89","427af252-082c-4327-af7c-53dee222d817"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"fill","cubeRatio":1,"isVertical":true,"gallerySize":48,"collageAmount":0,"collageDensity":0,"groupTypes":"1","oneRow":false,"imageMargin":5,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":true,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":3,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":50,"rotatingGroupTypes":"","rotatingCubeRatio":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":3,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":1,"mobilePanorama":false,"placeGroupsLtr":false,"viewMode":"preview","thumbnailSpacings":0,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_HOVER","galleryTextAlign":"left","scrollSnap":false,"itemClick":"expand","fullscreen":true,"videoPlay":"hover","scrollAnimation":"ONE_COLOR","scrollDirection":0,"overlayAnimation":"NO_EFFECT","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"APPEARS","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","imagePlacementAnimation":"NO_EFFECT","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":0,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"loadMoreButtonText":"Load More","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"NO_BACKGROUND","itemBorderWidth":0,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":1,"videoLoop":true,"gotStyleParams":true,"selectedLayout":"2|bottom|1|fill|true|0|true","allowSocial":false,"allowDownload":false,"allowTitle":false,"allowDescription":false,"loveButton":true,"loveCounter":false,"showVideoPlayButton":true,"galleryImageRatio":2,"sharpParams":{"quality":90,"usm":{}},"galleryHorizontalAlign":"flex-start","galleryVerticalAlign":"flex-start","imageLoadingWithColorMode":"PICKED_COLOR","imageRatioType":"FIXED","numberOfDisplayedItems":3,"itemBorderColor":{"themeName":"color_15","value":"rgba(15,14,14,1)"},"itemShadowOpacityAndColor":{"themeName":"color_15","value":"rgba(15,14,14,0.2)"},"textBoxBorderColor":{"themeName":"color_15","value":"rgba(15,14,14,1)"},"titleDescriptionSpace":6,"textsVerticalPadding":0,"textsHorizontalPadding":0,"textBoxFillColor":{"themeName":"color_12","value":"rgba(244,244,244,1)"},"alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"calculateTextBoxHeightMode":"MANUAL","galleryLayout":2,"useCustomButton":false,"customButtonText":"","itemOpacity":{"themeName":"color_14","value":"rgba(110,110,110,0.6)"},"itemFont":{"style":{"bold":false,"italic":false,"underline":false},"family":"poppins-semibold","preset":"Heading-S","editorKey":"font_6","size":30,"fontStyleParam":true,"displayName":"Small Heading","value":"font:normal normal normal 30px/1.4em poppins-semibold,poppins,sans-serif;"},"itemFontSlideshow":{"family":"helvetica-w01-bold","displayName":"Basic Heading","style":{"bold":false,"italic":false,"underline":false},"size":22,"preset":"Custom","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal normal 22px/27px helvetica-w01-bold,helvetica-w02-bold,helvetica-lt-w10-bold,sans-serif;"},"itemDescriptionFontSlideshow":{"family":"helvetica-w01-light","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/18px helvetica-w01-light,helvetica-w02-light,sans-serif;"},"itemDescriptionFont":{"family":"georgia","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"displayName":"Paragraph 2","value":"font:normal normal normal 15px/1.4em georgia,palatino,\"book antiqua\",\"palatino linotype\",serif;"},"itemFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(15,14,14,1)"},"itemDescriptionFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(15,14,14,1)"},"loadMoreButtonFont":{"family":"georgia","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/1.4em georgia,palatino,\"book antiqua\",\"palatino linotype\",serif;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(15,14,14,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(15,14,14,1)"},"arrowsColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"oneColorAnimationColor":{"themeName":"color_17","value":"rgba(240,255,0,1)"},"responsive":false,"targetItemSize":558,"isAccessible":false,"allowLeanGallery":false,"layoutsVersion":2,"selectedLayoutV2":2,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0},"container":{"top":"","bottom":"","left":"","right":"","width":968,"height":642,"position":"","avoidGallerySelfMeasure":true,"galleryWidth":978,"galleryHeight":642,"scrollBase":0}}