SHERLOCK:
The Game is Now
From May 2018 - Feb 2019, we were Creatives and Community Managers for the official escape room from BBC's Sherlock - featuring Benedict Cumberbatch, Martin Freeman & Andrew Scott.
As Creatives, we provided ongoing creative oversight, crafted creative approaches to digital activities, delivered copy, designed social media assets & more. Immersing ourselves in all things Sherlock, it was our job to bring our trademark fun, flair, and fandom-fluency to the project.
As Community Managers, we handled all day-to-day management of The Game is Now's social media accounts, amassing a whopping 25.4 million impressions, over 800k engagements & approx 43k followers.


Our Role
Creative Planning Creative Ideas Asset Creation
Copywriting Community Management Social Media Management
Project Highlights
Community Management & Asset Creation
#SummerOfSherlock
We ran the #SummerOfSherlock - a series of challenges for Sherlock fans in honour of The Game Is Now.
The fandom blew us away with their creativity, verve, and enthusiasm - cracking codes, disguising themselves as characters & designing Sherlock-themed masterpieces. (One fan even choreographed a figure skating routine!)
Social Management & Asset Creation
Tumblr Ask
We facilitated Steven Moffat & Mark Gatiss' 'Answer Time' on Tumblr & put together graphics in Tumblr's distinctively whimsical style.
Community Management & Asset Creation
Riddles
Sherlock fans are whipsmart, eagle-eyed detectives. Our social media riddle series put their wits to the test, driving engagement via brain-teasers from the official Sherlock Puzzle Book.