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Working with the Nerd Pirates was an absolute dream. I have never worked with creatives or community managers who just 'got' the brief so quickly and then executed it so flawlessly. [...] Hire these folks immediately!

Kim Townend.  |  Freelance

SHERLOCK: THE GAME IS NOW

WHEN

2018/19

OUR ROLE

Consultancy, Strategy, Branding, Asset Creation

WHO

The Game is Now

BRAND

BBC's Sherlock

From May 2018 - Feb 2019, we were Creatives and Community Managers for the official escape room from BBC's Sherlock - featuring Benedict Cumberbatch, Martin Freeman & Andrew Scott.

 

As Creatives, we provided ongoing creative oversight, crafted creative approaches to digital activities, delivered copy, designed social media assets & more. Immersing ourselves in all things Sherlock, it was our job to bring our trademark fun, flair, and fandom-fluency to the project. 

 

As Community Managers, we handled all day-to-day management of The Game is Now's social media accounts, amassing a whopping 25.4 million impressions, over 800k engagements & approx 43k followers.

THE GAME IS NOW

Don your deerstalker and dive into an exciting immersive adventure from the makers of the hit BBC TV series.

Enter into the world of Sherlock with immersive sets and environments from the show, as you work together as a team to solve mysteries and puzzles before time runs out. Play the detective in this brand-new Sherlock case featuring original content from the stars of the show including Benedict Cumberbatch, Andrew Scott, Martin Freeman, and more.

Play now

CALLING ALL AGENTS

PROJECT HIGHLIGHT #1

SUMMER OF SHERLOCK

We ran the #SummerOfSherlock -  a series of challenges for Sherlock fans in honour of The Game Is Now.

​The fandom blew us away with their creativity, verve, and enthusiasm - cracking codes, disguising themselves as characters & designing Sherlock-themed masterpieces. (One fan even choreographed a figure skating routine!)
 

(Fan art/cosplay credit: Jackie Spicer & ThanatosOfNicte)

NUMBERS

impressions

25.4m

engagements

800k

followers

43k

PROJECT HIGHLIGHT #2

TUMBLR

We facilitated Steven Moffat & Mark Gatiss' 'Answer Time' on Tumblr & put together graphics in Tumblr's distinctively whimsical style.

PROJECT HIGHLIGHT #3

RIDDLE CAMPAIGN

Sherlock fans are whipsmart, eagle-eyed detectives. Our social media riddle series put their wits to the test, driving engagement via brain-teasers from the official Sherlock Puzzle Book.