SUMMER OF SHERLOCK
We ran the #SummerOfSherlock - a series of challenges for Sherlock fans in honour of The Game Is Now.
The fandom blew us away with their creativity, verve, and enthusiasm - cracking codes, disguising themselves as characters & designing Sherlock-themed masterpieces. (One fan even choreographed a figure skating routine!)
We facilitated Steven Moffat & Mark Gatiss' 'Answer Time' on Tumblr & put together graphics in Tumblr's distinctively whimsical style.
Sherlock fans are whipsmart, eagle-eyed detectives. Our social media riddle series put their wits to the test, driving engagement via brain-teasers from the official Sherlock Puzzle Book.
Working with the Nerd Pirates was an absolute dream. I have never worked with creatives or community managers who just 'got' the brief so quickly and then executed it so flawlessly. [...] Hire these folks immediately!
Kim Townend. | Freelance
SHERLOCK: THE GAME IS NOW
Community Management, Creative, Consultancy
The Game is Now
From May 2018 - Feb 2019, we were Creatives and Community Managers for the official escape room from BBC's Sherlock - featuring Benedict Cumberbatch, Martin Freeman & Andrew Scott.
As Creatives, we provided ongoing creative oversight, crafted creative approaches to digital activities, delivered copy, designed social media assets & more. Immersing ourselves in all things Sherlock, it was our job to bring our trademark fun, flair, and fandom-fluency to the project.
As Community Managers, we handled all day-to-day management of The Game is Now's social media accounts, amassing a whopping 25.4 million impressions, over 800k engagements & approx 43k followers.