PROJECT HIGHLIGHTS
01 HIGHLIGHT
TEASERS
We created a series of short, sharp, impactful teasers for Space Safari, showcasing the experience at its best. Even better? The teasers attracted 6000 views in the first 8 days of going live.
We love working with the Nerd Pirates. [...] They have become an essential resource and greatly boosted our creative output. They're also friendly, enthusiastic and can easily blend into any team I put them into
Bertie Millis. | Virtual Umbrella
ØRSTED - SPACE SAFARI
WHEN
2019
OUR ROLE
PR Strategy, Asset Creation
WHO
Virtual Umbrella
CLIENT
Ørsted
360° VR Space Safari is an immersive experience from ‘the world’s most sustainable energy company’, Ørsted. Taking viewers on an awe-inspiring journey into space, the piece promotes action against climate change, helping us to see our planet like never before.
As part of the team at Virtual Umbrella, we worked in an agency partnership with Surround Vision to support Ørsted with their launch. Through our joint efforts, Space Safari had an outstandingly successful debut at 2019’s UN Climate Summit where the experience was viewed simultaneously by 200 individuals and world leaders across multiple VR app stores. Surround Vision worked on-site to manage and run the ambitious 200 headset set-up. Meanwhile, Space Safari made a splash across the press, YouTube, social media, and more.
At Virtual Umbrella, we helped to craft the PR/outreach strategy for the virtual reality and technology sectors in the UK, identifying targets and planning our outreach activities. We also created a series of short, bold videos/teasers to promote the experience on social media.
