One of our pre-launch highlights was crafting the strategy, graphics, and copy for a worldwide 'Name Our Boat' contest hosted on social media.
Parodying the now-infamous Boaty McBoatface poll, we allowed fans to submit their favourite name for Finn and Jake's boat in an online competition. We picked our top entries; fans could then vote for their favourite via the official Outright Games Facebook page. The winning submission, 'Jeff', was used in the game!
Wry pop-culture parody and a chance to assert 'ownership' over the game's creative content proved to be a powerful combo for fans. The competition launch post attracted 437k views on the official Adventure Time Facebook page and over 3500 comments. Eurogamer called it 'a nifty marketing flourish'.
[Name our Boat was...] a nifty marketing flourish
PR & Marketing Strategy, Social Media Strategy, Asset Creation
We were the PR & Marketing Strategists for the international launch of Adventure Time: Pirates of the Enchiridion (Xbox One, PS4, Nintendo Switch, PC.) We crafted a comprehensive PR & marketing plan & an organic social media strategy. Once plans were in place, we also produced a suite of bold, bonkers social assets and wrote a 40 page in-world companion book.
The short version? We dreamed up weird and wonderful stuff for one of our all-time favourite brands. Mathematical!