[Name our Boat was...] a nifty marketing flourish
Eurogamer
ADVENTURE TIME#POTE
WHEN
2017/18
OUR ROLE
PR & Marketing Strategy, Social Media Strategy, Asset Creation
WHO
Outright Games
BRAND
Adventure Time
We were the PR & Marketing Strategists for the international launch of Adventure Time: Pirates of the Enchiridion (Xbox One, PS4, Nintendo Switch, PC.) We crafted a comprehensive PR & marketing plan & an organic social media strategy. Once plans were in place, we also produced a suite of bold, bonkers social assets and wrote a 40 page in-world companion book.
The short version? We dreamed up weird and wonderful stuff for one of our all-time favourite brands. Mathematical!
AHOY THERE!
The Land of Ooo is underwater and it’s up to Finn and Jake to find out why. Join our heroes as they explore the high seas, search for hidden clues, interrogate shady suspects and fight pirates to solve the mystery and save their waterlogged world!
THE GAME
PROJECT HIGHLIGHT #1
NAME OUR BOAT
One of our pre-launch highlights was crafting the strategy, graphics, and copy for a worldwide 'Name Our Boat' contest hosted on social media.
Parodying the now-infamous Boaty McBoatface poll, we allowed fans to submit their favourite name for Finn and Jake's boat in an online competition. We picked our top entries; fans could then vote for their favourite via the official Outright Games Facebook page. The winning submission, 'Jeff', was used in the game!
Wry pop-culture parody and a chance to assert 'ownership' over the game's creative content proved to be a powerful combo for fans. The competition launch post attracted 437k views on the official Adventure Time Facebook page and over 3500 comments. Eurogamer called it 'a nifty marketing flourish'.
