STEVEN UNVIERSE & OK K.O.! - GAME
PR & Marketing Strategy, Social Media Strategy
Steven Universe & OK K.O.!
Teaming up with Outright Games, we were the PR & Marketing Strategists for the international launch of the Steven Universe: Save the Light and OK K.O.! Let's Play Heroes combo pack. (Released 2019: Xbox One, PS4, Nintendo Switch.)
A full PR & marketing plan, crafting a smart, flexible strategy across everything from messaging and press targets to influencer outreach & events.
An organic social media plan - combining quirky comedy, trailers, teasers, and a fandom-focused UGC contest.
Once ideas were locked-in, we returned to the project as Creatives to design & deliver selected social media assets.